More Advertising News
What Taco Bell Learned From Chipotle’s Mistakes Amid Cyclospora Outbreak
What the E. coli outbreak of 2015 taught the restaurant industry—and what it didn't
Google Starts Rolling Out Connected Apps In AI Mode Search via @sejournal, @MattGSouthern
Google is starting to roll out connected apps in AI Mode, so you can send tasks to services like Canva from a search. The post Google Starts Rolling Out…
Phia’s Alleged Scheme Goes Beyond Ordinary Affiliate Fraud
Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.
Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time? via…
The fingerprint you pressed into Google's ranking systems now feeds the AI answers on top of them. Here's where it persists and goes dark. The post Do The…
Retail Media’s Next Evolution: Getting Into Content
But some ad buyers wonder if branded content undermines the core value prop of driving sales.
AI SEO: Writing That’s Specific May Get Cited More via @sejournal, @martinibuster
AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines. The post AI SEO: Writing That’s Specific May Get Cited…
Arthur Sadoun on AI Pitch Promises, Sapient’s Slowdown, and John Wren
The Publicis CEO says it's taking a ‘polar opposite’ approach to its peers.
Google Is Using Social Media Signals To Mask AI Search Click Loss via @sejournal…
The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google's models. The post Google Is…
Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation
AI-powered marketing services now account for 87% of the French ad network's net revenue.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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