More Advertising News
Ring Leader: How Ōura Became an Icon of the Wearable Health Movement
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
Jim Lecinski on the New Zero Moment of Truth in the AI Era
What to prioritize as discovery becomes ever more fragmented.
Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’
A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural
Moburst’s Latest $11.8M Investment Round Is More Than Just Your Typical Deal
Transaction includes an equity stake in the agency and expanded services for Chrysalis portfolio company NewDay USA
The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay
Google Revamps Its Iconic Search Bar for the First Time in 25 Years
Google readies its Search bar for the AI era, answering longer queries, and simplifying shopping across the internet.
Microsoft Ad Chief Kya Sainsbury-Carter Departs; LinkedIn’s Matt Derella Takes Over
Microsoft’s top advertising executive, Kya Sainsbury-Carter, is leaving the company after three years in the role, to be replaced by LinkedIn ads exec Matt Dere
What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.
One-Year In, Rob Wheeler’s ATM Hits $1 Million in Revenue
The business-to-business media venture has leaned into event coverage and is planning its first awards show this winter.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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