More Advertising News
Week of May 11 Evening News Ratings: CBS Evening News Grows
Evening news casts for ABC News and NBC News were down in both measured categories.
Nike’s Surprise World Cup Cast Signals a New Marketing Playbook
Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
Walmart’s Ad Growth Holds Steady, up 37% in Q1
Plus, the retailer's AI assistant Sparky is gaining traction.
The $15 Trillion Audience Marketers Still Treat Like an Afterthought
Why older influencers are crushing Gen Z creators in brand trust.
Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift
The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from lead
Penske Media Is in Talks to Acquire Unsold Vox Media Brands
The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.
Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Priorities
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubl
$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup
World Cup ad inventory is coming at a premium for Fox and Telemundo.
WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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