More Advertising News
FIFA’s Record World Cup Sets the Bar for Brazil and 2030
FIFA chief business officer Romy Gai spoke with ADWEEK about how FIFA plans to build on this year’s momentum heading into Brazil and 2030.
Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc
Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation. The post Designing A Measurement…
Redscout Appoints New CEO To Usher In the Next 25 Years
Michael Keany joins the Stagwell design firm with a plan to expand in B2B
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited via…
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers. The post AI Overviews Now…
Why Curie Redesigned Its Brand After Breaking Into Walmart
The deodorant brand's new look is heavily influenced by how people shop in stores.
Anthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster
Anthropic's Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too. The post Anthropic’s Claude Can Now Watch A Video…
Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
Court Dismisses Google’s DMCA Claims Against SerpApi via @sejournal, @MattGSouthern
A federal court dismissed Google's DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its…
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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