More Advertising News
Bedazzled Trucks and Will Ferrell Comedies: Netflix and MLB’s Big Swing at the Home Run…
Netflix's marketing looks to make its first Home Run Derby an even bigger hit.
Google Ads Requires Disclosure For AI-Generated Content via @sejournal, @brookeosmundson
Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows. The post…
When Streaming TV Integrations Don’t Feel Like Ads
How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms
Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal…
Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search. The post Evergreen…
Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategy
The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.
Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening via @sejournal…
Want to win the AI citation game? Build for the click-through moment, not just the citation. Here's where to start. The post Only 28% Of Americans Trust AI…
OpenAI’s Ad Business Is on Pace to Miss Its Own Forecast By 90%, Analyst Says
OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market at just $5.41 billion.
AI Agent Standards: What Do We Need To Know? via @sejournal, @chrisgreenseo
Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding which ones deserve your attention. The post AI Agent Standards…
Sephora’s Second Shot at the UK Is Influencing Its Global Expansion
After its 2005 retreat, the beauty giant’s U.K. comeback is built on hyperlocal nuance, a strategy it’s already exporting worldwide.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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