More Advertising News
By Fearing Wokeness, Marketers Are Hitting the Snooze Button on Growth
Investing in diverse media is not woke—it's following the money.
YouTube Explains What Can Stop A Channel Getting Paid via @sejournal, @MattGSouthern
YouTube spelled out three kinds of content that can stop a channel from getting paid, and says it's clarifying existing rules, not changing them. The post…
Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending…
Are We Repeating History & Risking Backlink Penalties Again? via @sejournal, @TaylorDanRW
Repackaged link schemes won't win AI visibility. Presence in fan-out, grounding, and training data still depends on real authority. The post Are We Repeating…
John Solomon on Building Brand Momentum When Markets Turn Against You
From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation.
Alphabet Q2 Earnings Show $5.85 Billion Negative Free Cash Flow via @sejournal…
Alphabet's Q2 release shows Google's infrastructure spending caused it to report a negative free cash flow of $5.85 billion dollars. The post Alphabet Q2…
Meta Pushes Back on AI Fears With an Optimistic Pitch
CEO Mark Zuckerberg unveiled a film on Facebook that kicks off a broader paid and earned campaign around Meta's AI vision.
Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version via…
Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here's the measurement work you can own instead. The post Google Went ‘Not Provided’…
Comcast Execs Address Potential NBCU Consolidation Amid Company Split
Could Comcast's split from NBCUniversal lead to more M&A movement?
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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