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Nestlé’s Stefan Kovačević on Building Brands for Both Humans and AI
Marketers need to rethink how they build trust and differentiation.
Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform
The new offering can build custom audiences from RFPs in minutes, down from hours.
Submissions Now Open for ADWEEK Agency of the Year 2026
Celebrating the agencies pushing marketing forward while driving strong business outcomes.
The Discipline Behind Enduring Brands
A combination of AI, automation, and low-barrier platforms have made it simple for any company to harness the buzzwords, claim the right credentials, and show u
Knix Hires Ex-Nike Marketer Cyntia Leo as CMO Amid U.S. Expansion
Leo was most recently head of brand marketing at Urban Outfitters.
ADWEEK, Code and Theory, and ElevenLabs Are Bringing You an AI Radio Station at Cannes
ADWEEK has partnered with Code and Theory, supplying the articles that will power ai.rwaves, an AI-powered radio station broadcasting live coverage of Cannes Li
Thredup Has a New Feature That Competes Head-on With Poshmark
ThredUp has added a peer-to-peer selling option to its online thrift shop. The company, which was founded by James Reinhart in 2009, has primarily operated as a
How New CMO Jill Cress Is Pushing Babylist Past the Registry
Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO
The Experience Economy of Sports Marketing with the Atlanta Hawks’ Steve Koonin
Building cultural relevance and fostering fan loyalty beyond winning games.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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