More Advertising News
Newsweek’s Traffic Fell 75%. Its Revenue Is Rising Anyway.
The publisher is on pace to surpass $100 million in revenue, powered by ad-tech, a rankings business, and events.
How Google May ‘Understand’ Unique Content
Long doesn't mean valuable. Google normalizes for length. Here's what its information gain patent says actually moves the needle. The post How Google May…
Marketing Vanguard at Cannes: How Saying No Made Lego Stronger ft. Julia Goldin
How to balance innovation risk with consumer trust and brand authenticity.
Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
Google's Mueller says long A/B tests won't result in SEO demotions, contradicting official guidance that says they may be considered deceptive. The post Google…
Week of July 6 Morning News Ratings: GMA Recaptures Total Viewers Crown
Today continued to be the No. 1 morning show in the Adults 25-54 demo.
GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
GA4's AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong. The post GA4’s…
Why Capital Is Fleeing AdTech at Precisely the Wrong Moment
The capital exists, so does the conviction. What is missing is a model that can price where innovation actually comes from.
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal…
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The PPC Metrics Your CFO…
Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular…
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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