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An Insider’s Look at How Telemundo Score
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An Insider’s Look at How Telemundo Scored Viewership Goals During World Cup

Telemundo has ranked as the No. 1 Spanish-language television network for all 30 match days through the quarterfinals.

Google NotebookLM Rebrand May Expose You
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Google NotebookLM Rebrand May Expose Your Site To More AI Scraping via @sejournal…

Google's NotebookLM rebrand may expose websites to more AI scraping with zero attribution unless site owners take action right now. The post Google NotebookLM…

Preparation Spreads the Value of the Wor
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Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing World

The soccer tournament showed how being ready leads to success.

Google Puts A Number On AI Search Clicks
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Google Puts A Number On AI Search Clicks, Without The Data via @sejournal, @MattGSouthern

Google's Nick Fox said AI features in Search send billions of clicks to websites weekly, alongside Google's daily count. Neither figure can be checked. The…

Turning Sunscreen Into a Lifestyle Brand
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Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman

Transforming sunscreen from a functional necessity into an immersive lifestyle brand.

Google Faces Class Action Over Books Use
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Google Faces Class Action Over Books Used To Train Gemini via @sejournal, @MattGSouthern

Publishers allege works supplied to Google Books, Play Books and Scholar were used to train Gemini without permission. No court has ruled on the claims. The…

Legacy Tuna Brand StarKist Picks Tombras
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Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit

StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist

Apple Maps Ads Ban Home Services, Crypto
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Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds via @sejournal, @brookeosmundson

Apple Maps ads ban home services, crypto ATMs, and bail bonds. Learn which businesses qualify and how advertisers can prepare for the rollout. The post Apple…

How Y2K Brands Turned the Millennial Ach
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How Y2K Brands Turned the Millennial Ache Into Gen Z Gold

The demographic longs for an analog era they never experienced—and Gap, Bath & Body Works, Coach, and Pizza Hut are cashing in

Retail Media Networks — The Third Wave o
Advertising

Retail Media Networks — The Third Wave of Digital Advertising

Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.

Performance Max Campaigns — Getting the
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Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads

Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.

Privacy-First Advertising — First-Party
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Privacy-First Advertising — First-Party Data Strategies That Actually Work

With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.

Campaign Analytics & Tracking Tools — Measure What Matters
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Campaign Analytics & Tracking Tools — Measure What Matters

From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.

Programmatic Audio & Podcast Adverti
Advertising

Programmatic Audio & Podcast Advertising — The Next Frontier

Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.

Ad Creative & Design Tools — Professional Advertising Design Resources
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Ad Creative & Design Tools — Professional Advertising Design Resources

Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.

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