More Advertising News
Sports TV Ad Spending to Top $20 Billion in 2027, As Live Games Defy Cord-Cutting
According to exclusive eMarketer data, the market will grow nearly four times faster than TV overall and linear will keep most of the money.
Fox Sports Says World Cup Is the Biggest Production It’s Ever Done
Fox Sports executive Zac Kenworthy spoke to ADWEEK about the company's upcoming World Cup plans.
OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Business
A new job posting aims to position the company as “a leading voice on the future of advertising."
Colbert’s Late Show Transitions to the Next Dimension in Final Episode
Here's what happened in Colbert's final Late Show episode.
Ads of the Week: 9 Campaigns That Caught Our Eye, From Visa to Guinness
Visa, Guinness, Under Armour, Dr Pepper, and more are behind the week's standout ads.
As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk
After 35 years with the company, the chief consumer marketing officer will leave next year.
Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever
The Late Show averaged 6.7 million viewers, as Colbert took his final bow.
How Recurrent Ventures Rebuilt Itself
The media company recently sold off half of its identity, part of a broader strategy to create a tighter, more durable business around military and auto.
If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance
How a 119-year-old insurance company wins with a contrarian creative strategy.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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