More Advertising News
Week of July 13 Evening News Ratings: WNT and Nightly News Finish Strong
The demo battle between ABC News and NBC News is getting closer.
Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check via @sejournal…
Alphabet detailed Search revenue to the decimal. Google described web traffic in three kinds of unverifiable claims. Q2 widened the gap. The post Google’s Q2…
Week of July 13 Morning News Ratings: GMA Grows Week-to-Week
CBS Mornings was down by double digits in the demo.
Google Says Why It May Ignore Robots.txt And Negatively Impact SEO via @sejournal…
Google's John Mueller explains a robots.txt quirk that can cause Googlebot to ignore robots.txt rules. The post Google Says Why It May Ignore Robots.txt And…
5 Books That Will Teach You Everything You Need to Know About Creative Leadership
The creative-to-manager manual they didn’t give you.
Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker
GatherUp's Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer. The…
5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and More
CMO hires, promotions, and exits this week
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years via @sejournal…
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn't tracking. The…
10 Brands That Won the World Cup, According to Data
Samba reveals which brands captured the most World Cup impressions across English- and Spanish-language viewership.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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