Top Stories
How Lowe’s is building — and measuring — a full-funnel media network
The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.
The Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
Google Adds Experimental Soft Navigation Metrics To CrUX via @sejournal, @MattGSouthern
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow. The post Google Adds Experimental Soft Navigation…
Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
Building a Brand Customers Believe In
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK…
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers via @sejournal, @MattGSouthern
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app. The post Google Adds Gemini 4 Argon To AI Mode For…
Vizio ramps up creator-led programming in bid for CTV ad dollars
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
Week of Sept 28 Cable News Ratings: MS NOW Grows in the Day Demo
MS NOW was second in the total day demo thanks to its double-digit performance.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments via @sejournal, @SequinsNsearch
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. The post Test Like A…
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
Former TV Journalists Find Success Going the Independent Route
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
Lost In Translation: How Language Changes Which Brand AI Recommends
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages. The post Lost In…
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
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